JAKARTA -- The Indonesian fashion industry continues to experience improvement with the presence of various local brands with the best quality that can compete globally on an international scale. The short video platform TikTok has a greater role in helping the growth of local brands in Indonesia in increasing their business sales.

Fashion brands that have received Tiktok's blessings are Aerostreet and Erigo. They succeeded in optimizing their business potential rapidly through transforming their marketing strategy using the features of the TikTok platform.

Aerostreet, which was born from the vision of founder Adhitya Caesarico, was founded in 2015 as an offline store that focuses on shoe products for students.

Aerostreet started trying to expand into the realm of digital marketing through e-commerce since 2019 and succeeded in expanding their business line to the clothing category in 2021.

Attracting the target audience with affordable, trendy urban styles, Aerostreet is starting to build a reputation as a well-known local streetwear brand.

To optimize its business in the digital realm, Aerostreet is also present on the TikTok platform. Unexpectedly, the impact felt through this platform grew rapidly, one of which was the success in getting the highest revenue record on the TikTok shopping feature.

"The TikTok 12.12 live shopping moment became a leap of success with sales reaching tens of thousands of buyers," said Adhitya Caesarico, from Aerostreet.

Erigo, another proud local brand from Indonesia, was founded in 2013. Erigo is a solution for young people who are looking for a versatile mix of clothing ranging from casual, semi-formal and trendy clothing for men and women.

Erigo, with great enthusiasm, is a brand that is looking forward to the reappearance of TikTok Shop. As expected, one of Erigo's successes was achieving extraordinary numbers through moment 12.12 with sales that exceeded the previous promo period at moment 9.9.

Supported by organic traffic through to a high average audience of 1,000 viewers, the Erigo team strives to provide the best service with 24-hour service to provide the best shopping experience for customers.

With several superior products sold out, Erigo proves that TikTok is the leading video platform that helps fashion brands like Erigo to develop their business. Their sales were successfully bought up by 4,900 buyers, which is proof that Erigo's presence on TikTok had a significant positive impact within 24 hours.